David Richards Wiki – Bio
David Richards, 42, the former Dreamboys boss has been found dead in his cell after being jailed for trying to kill his model girlfriend with an axe.
David Richards, 42, was found guilty of the attempted murder of Alex Alam last year after seeing TOWIE star Kirk Norcross kissing him “goodnight”. Ms. Alam made a desperate FaceTime call to the reality star begging him to come to rescue her children as she feared for her life during the attack, which left her needing more than 100 stitches for life-changing injuries. A source told the newspaper: ‘It’s a big shock. Richards’s case was well known, so he had kept his head down since he arrived at the scene.
An investigation was immediately launched into what happened on Monday. Richards, who established the brand of male striptease shows before selling the business for £ 1 million in 2019, had been in a nine-year relationship with Ms. Alam and built a luxurious house with shared stables, placing the property on both Names. But the former boxer was abusive towards Ms. Alam throughout their relationship, and she had repeatedly reported him to the police for alleged coercive control before throwing him out of the house. She later managed to get a no-abuse order against him after filing an assault claim against him. After being questioned by police, Richards waited outside the home for five hours, before seeing Kirk, 34, leave the property and give Alam a “goodnight kiss” as he left.
David Richards was 42 years old.
Former Dreamboys boss David Richards found dead in a cell after trying to kill his ex over TOWIE’s kiss
Soon after, he attacked Ms. Alam, repeatedly hitting her over the head with an ax as she yelled out the name of the TOWIE star. He then attempted to strangle her former model and continued to hit her with the axe. She said: ‘Every time he yelled or begged, he got angrier. I realized that they were going to cut me to pieces. He knew that he was going to do me, and then he was going to do the children.
Richards bound Ms. Alam with zip ties and is said to have dragged her by her hair. He managed to make up a story about why he had been with Mr. Norcross and said he had evidence on his phone, the court heard. As Richards left her tied up to find her phone, Alam grabbed a kitchen knife and managed to block it, before hiding in a room in the house where she called the police and then Mr. Norcross.
He told the court that when Ms. Alam called him: ‘She was covered in blood. I had never seen anything like it. “It was like she was watching a horror movie. She said, ‘Kirk, come back, I’m dying. He has killed me.’ Mrs. Alam then begged Mr. Norcross to come and save the children from him. He was in the hospital several days after the attack and required more than 100 stitches.Chelmsford Crown Court heard from the prosecution that Richards fled the scene and drove at speeds of over 90mph before being stopped and arrested by police. Prosecutor William Carter told the court that Richards was “a man who intended to kill.”
Richards denied attempted murder and said he had never owned an axe. But it took a jury just four hours to convict him after the week-long trial. He had already admitted to violating the no-abuse order. Richards previously spoke of how, when he was working as a stripper himself, his confidence was shattered when he started balding. To make amends, he opted for an extreme solution: tattooing what appears to be new hair on his head. It involves a little bit of pain, a few cold moments and watery eyes, but the end result is that I look like I have hair,” he explained in 2014. ‘I had four or five treatments, but most people have two. I’m very picky and that’s the beauty of this treatment – you can dictate exactly how you want it.’
Richards, who managed the Dreamboys stripper troupe for nearly 20 years, felt miserable and lacking in confidence after noticing her hair was beginning to thin. He had gone completely bald on top,” he recalls. ‘I tried to comb it and cover it up. But I got to the point where there was nothing else I could do and I just had to shave. For me, there is nothing that destroys a man’s soul more than losing his hair, it is worse than having gray hair. I first noticed it a few years ago when someone at work said to me, ‘You’re losing your hair,’ and I said, ‘No, I’m not,’ and he said, ‘Yes, you are!'” It was a very slow process,” he adds. “You start to thinner and thinner and you notice clumps of hair on your pillow in the morning. I started wearing more and more baseball caps. I was sitting at the barbershop one day and I was looking in the mirror and I thought, ‘it’s time to shave.’
Disgraced by his hair loss, Mr. Richards resorted to baseball caps and combs until he stumbled across a co-worker whose hair seemed to have mysteriously grown back. One of the guys at work did it,” he explains. “I told him: ‘You’ve done something to your hair’ and he denied it and denied it, but he finally told me that he had a tattoo on his head.” I was like, ‘Wow, I really like it’ and I went for a consultation at His Hair Clinic and then I thought let’s rock and roll!’
Like his colleague, Mr. Richards had opted for a new treatment: a procedure called Scalp Micropigmentation, or SMP, which costs between £500 and £3000 and involves having tiny droplets of pigment spread across the scalp to replicate the appearance of natural hair follicles. While not as natural as traditional hair transplants, according to fans, SMP is imperceptible from a distance and can barely be seen up close.
“The results are well worth it,” adds a delighted Mr. Richards. ‘You can add numbing cream and take paracetamol, but at the end of the day, that’s 12 hours of treatment for the rest of your life. He adds: “One thing I would say is that it makes you sneeze a lot and you get a runny nose [during treatment], it’s like having hay fever.”